Provides an introduction to changing consumer behavior and trends in managerial practice in the grocery industry. Contains analysis of consumers' shopping behavior and offers an overview of changing practices in the industry. Paper. DLC: Grocery trade - U.S.
Grocery Revolution: The New Focus on the Consumer,Barbara E. Kahn,Leigh M. McAlister,Prentice Hall,0673998800,Brand name products,Business & Economics,Business / Economics / Finance,Consumer Behavior,Consumers' preferences,Customer Service,Food And Beverage Industries (Economic Aspects),Food industry and trade,Grocery trade,Industries - General,Industries - Retailing,Marketing - General,Reference,United States,Business & Economics / Advertising & Promotion,Customer services,Distributive industries,Domestic trade & commerce,Sales & marketing management
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