Creative Strategy in Advertising (with InfoTrac) (Wadsworth Series in Mass Communication and Journalism)

Book Description
CREATIVE STRATEGY IN ADVERTISING provides everything students need to be successful as advertising professionals in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text moves through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives students the necessary tools to create winning advertising.

Book Info
(Thomson Learning) Learn the importance of problem solving, researching and gathering information, targeting diverse markets, assessing the competition, planning strategy, and writing for all major types of media. Previous edition not cited. Softcover. DLC: Advertising copy. --This text refers to an out of print or unavailable edition of this title.

Creative Strategy in Advertising (with InfoTrac) (Wadsworth Series in Mass Communication and Journalism)

Creative Strategy in Advertising (with InfoTrac) (Wadsworth Series in Mass Communication and Journalism),A. Jerome Jewler,Bonnie L. Drewniany,Wadsworth Publishing,053462510X,Advertising & Promotion,Advertising copy,Advertising layout and typogra,Advertising layout and typography,Business / Economics / Finance,Communication,Industries - Media & Communications Industries,Language,Language Arts & Disciplines,Media Studies,Strategic Planning,Business & Economics / Industries / Media & Communications Industries,Theory of music & musicology

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