Books

  1. Changing Consumer: Markets and Meanings (Studies in Consumption and Markets)

    Changing Consumer: Markets and Meanings (Studies in Consumption and Markets)


  2. Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising

    Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising


  3. Market Research and Modeling: Progress and Prospects : A Tribute to Paul E. Green (International Series in Quantitative Marketing)

    Market Research and Modeling: Progress and Prospects : A Tribute to Paul E. Green (International Series in Quantitative Marketing)


  4. Marketing Research: An Integrated Approach

    Marketing Research: An Integrated Approach


  5. Marketing Research : The Impact of the Internet

    Marketing Research : The Impact of the Internet


  6. The Marketing Game: How the World's Best Companies Play to Win

    The Marketing Game: How the World's Best Companies Play to Win


  7. Developing Successful Marketing Strategies (Ama Marketing Toolbox Series New Edition)

    Developing Successful Marketing Strategies (Ama Marketing Toolbox Series New Edition)


  8. Evaluating Marketing Strengths and Weaknesses (The Ama Marketing Toolbox)

    Evaluating Marketing Strengths and Weaknesses (The Ama Marketing Toolbox)


  9. Direct Marketing, Direct Selling, and the Mature Consumer

    Direct Marketing, Direct Selling, and the Mature Consumer


  10. The Boundaries of Technique: Ordering Positive and Normative Concerns in Economic Research (Studies in Ethics and Economics)

    The Boundaries of Technique: Ordering Positive and Normative Concerns in Economic Research (Studies in Ethics and Economics)


  11. Representing Consumers: Voices, Views and Visions (Routledge Interpretive Market Research Series)

    Representing Consumers: Voices, Views and Visions (Routledge Interpretive Market Research Series)


  12. Qualitative Research Methods in Public Relations and Marketing Communications

    Qualitative Research Methods in Public Relations and Marketing Communications


  13. R&D Management and Corporate Financial Policy (Wiley Series in Engineering and Technology Management)

    R&D Management and Corporate Financial Policy (Wiley Series in Engineering and Technology Management)


  14. Constructing the New Consumer Society

    Constructing the New Consumer Society


  15. Strategies for Innovation : Creating Successful Products, Systems, and Organizations (Wiley Series in Systems Engineering and Management)

    Strategies for Innovation : Creating Successful Products, Systems, and Organizations (Wiley Series in Systems Engineering and Management)


  16. Qualitative Methods for Marketplace Research

    Qualitative Methods for Marketplace Research


  17. Brands, Consumers, Symbols and Research : Sidney J Levy on Marketing (1-Off Series)

    Brands, Consumers, Symbols and Research : Sidney J Levy on Marketing (1-Off Series)


  18. Developing a Market Orientation

    Developing a Market Orientation


  19. International Consumer Behavior

    International Consumer Behavior


  20. Collecting in a Consumer Society (Collecting Cultures)

    Collecting in a Consumer Society (Collecting Cultures)


  21. Marketing Information: A Strategic Guide for Business and Finance Libraries (Monograph Published Simultaneously as the Journal of Business)

    Marketing Information: A Strategic Guide for Business and Finance Libraries (Monograph Published Simultaneously as the Journal of Business)


  22. Marketing and Social Construction: Exploring the Rhetorics of Managed Consumption (Routledge Interpretive Market Research Series)

    Marketing and Social Construction: Exploring the Rhetorics of Managed Consumption (Routledge Interpretive Market Research Series)


  23. The Practice of Market and Social Research: An Introduction

    The Practice of Market and Social Research: An Introduction


  24. Basic Marketing Research (2nd Edition)

    Basic Marketing Research (2nd Edition)


  25. Marketing Research: Text and Cases

    Marketing Research: Text and Cases


Changing Consumer: Markets and Meanings (Studies in Consumption and Markets Series,)
Average customer rating: Not rated
    Changing Consumer: Markets and Meanings (Studies in Consumption and Markets Series,)
    Steven Miles
    Manufacturer: Routledge
    ProductGroup: Book
    Binding: Hardcover

    GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
    Management & LeadershipManagement & Leadership | Business & Investing | Subjects | Books | Business Ethics | Consolidation & Merger | Decision-Making & Problem Solving | Distribution & Warehouse Management | Industrial | Information Management | Leadership | Management | Management Science | Motivational | Negotiating | Operations Research | Planning & Forecasting | Pricing | Production & Operations | Project Management | Quality Control | Risk Assessment | Statistics | Strategy & Competition | Systems & Planning | Systems Analysis | Teams | Total Quality Management | Training
    ResearchResearch | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
    GeneralGeneral | Social Sciences | Nonfiction | Subjects | Books
    GeneralGeneral | Sociology | Social Sciences | Nonfiction | Subjects | Books
    Consumer GuidesConsumer Guides | Reference | Subjects | Books
    GeneralGeneral | Business & Finance | New & Used Textbooks | Stores | Books
    ASIN: 0415270421

    Book Description

    In a world undergoing rapid change, this essential collection discusses why consumption has become so important, and what role, if any, it plays in underpinning social, economic and political transformation. Featuring contributions from some of the leading theorists of consumption from across a range of disciplines, this collection includes chapters on: men's consumption, the changing profile of women as consumers, the representation of consumption on popular TV shows, consuming retro chic, and the role of alcohol consumption.

    Changing Consumer: Markets and Meanings (Studies in Consumption and Markets)
    Average customer rating: Not rated
      Changing Consumer: Markets and Meanings (Studies in Consumption and Markets)
      STEVEN MILES
      Manufacturer: NY
      ProductGroup: Book
      Binding: Hardcover
      ASIN: B000MU914Y

      Books:

      1. Think Big: Nine Ways to Make Millions from Your Ideas
      2. Competitive Intelligence: A Framework for Web-Based Analysis and Decision Making
      3. Common Sense Not Required: Idiots Designing Cars + Hybrid Vehicles: My Career with Chrysler
      4. The New Competitor Intelligence: The Complete Resource for Finding, Analyzing, and Using Information about Your Competitors
      5. Marketing to Seniors
      6. Shopping for Pleasure: Women in the Making of London's West End.
      7. Preparing The Marketing Plan (The Ama Marketing Toolbox)
      8. Changing Consumer: Markets and Meanings (Studies in Consumption and Markets)
      9. Consumer Behavior (Scott, Foresman Series in Marketing)
      10. Customer Value Management - The CVA 2000 Collection

      Books