Books
- Common Sense Not Required: Idiots Designing Cars + Hybrid Vehicles: My Career with Chrysler
- Perfect Enough: Carly Fiorina and the Reinventionn of Hewlett-Packard
- Overdrive: Bill Gates and the Race to Control Cyberspace
- SOROS: The Unauthorized Biography, the Life, Times and Trading Secrets of the World's Greatest Investor
- Karl Polanyi on Ethics and Economics
- Mi Vida Con La IBM. Spanish Edition
- Defining Moments: A Brand New Day
- A Life Divided: George Peabody, Pivotal Figure in Anglo-American Finance, Philanthropy and Diplomacy
- The Secret Opinions of Irving B. Gerson
- My Life With IBM
- Taking an Opportunity: The Story of Edmund Gibbons Ltd
- My Reggae Journey: Music's Rough, Tough Road
- From the Indian Kickapoo Reservation to the Bright City Lights
- Madison Avenue, Magic Promenade
- Executive Blues: Down and Out in Corporate America
- Women, Power and AT&T: Winning Rights in the Workplace
- Lord James: The Biography of James William Bayless
- Success on the Step: Flying with Kenmore Air
- Confessions of an Enron Executive: A Whistleblower's Story
- EVEolution : The Eight Truths of Marketing to Women
- MBA In A Day<sup>®</sup> : What You Would Learn At Top-Tier Business Schools (If You Only Had The Time!)
- Ageless Marketing : Strategies for Reaching the Hearts and Minds of the New Customer Majority
- The Market Research Toolbox: A Concise Guide for Beginners
- Marketing Research: Within a Changing Information Environment w/Data Disk Pkg
- Paying with Plastic: The Digital Revolution in Buying and Borrowing
Books:
- Think Big: Nine Ways to Make Millions from Your Ideas
- Competitive Intelligence: A Framework for Web-Based Analysis and Decision Making
- Common Sense Not Required: Idiots Designing Cars + Hybrid Vehicles: My Career with Chrysler
- The New Competitor Intelligence: The Complete Resource for Finding, Analyzing, and Using Information about Your Competitors
- Marketing to Seniors
- Shopping for Pleasure: Women in the Making of London's West End.
- Preparing The Marketing Plan (The Ama Marketing Toolbox)
- Changing Consumer: Markets and Meanings (Studies in Consumption and Markets)
- Consumer Behavior (Scott, Foresman Series in Marketing)
- Customer Value Management - The CVA 2000 Collection
Books