Books

  1. Competitive Intelligence: A Framework for Web-Based Analysis and Decision Making

    Competitive Intelligence: A Framework for Web-Based Analysis and Decision Making

  2. IdeaWise: How to Transform Your Ideas

    IdeaWise: How to Transform Your Ideas

  3. Successful High Tech Product Introduction

    Successful High Tech Product Introduction

  4. Determinants of Product Innovation in Organizations: Practices and Performances in the Portuguese Financial Sector

    Determinants of Product Innovation in Organizations: Practices and Performances in the Portuguese Financial Sector

  5. Market Driven Enterprise : Product Development, Supply Chains, and Manufacturing (Wiley Series in Engineering and Technology Management)

    Market Driven Enterprise : Product Development, Supply Chains, and Manufacturing (Wiley Series in Engineering and Technology Management)

  6. Book Promotion Made Easy: Event Planning, Presentation Skills & Product Marketing

    Book Promotion Made Easy: Event Planning, Presentation Skills & Product Marketing

  7. Inventing Small Products: For Big Profits, Quickly (Crisp Management Library Series)

    Inventing Small Products: For Big Profits, Quickly (Crisp Management Library Series)

  8. Competing by Design: Creating Value and Market Advantage in New Product Development

    Competing by Design: Creating Value and Market Advantage in New Product Development

  9. Managing New Technology Development

    Managing New Technology Development

  10. Make Your Project A Big Success: A Step-by-step Guide To Avoid Costly Mistakes And Get On The Fast Track To Profitability

    Make Your Project A Big Success: A Step-by-step Guide To Avoid Costly Mistakes And Get On The Fast Track To Profitability

  11. Food and Beverage Control [FACSIMILE]

    Food and Beverage Control [FACSIMILE]

  12. Trademark: How to Name Your Business and Product (Trademark: Legal Care for Your Business & Product Name)

    Trademark: How to Name Your Business and Product (Trademark: Legal Care for Your Business & Product Name)

  13. New Product Development: A Practical Workbook for Improving Performance

    New Product Development: A Practical Workbook for Improving Performance

  14. The Food Industry Wars

    The Food Industry Wars

  15. Encyclopedia of Consumer Brands: Durable Goods (Encyclopedia of Consumer Brands)

    Encyclopedia of Consumer Brands: Durable Goods (Encyclopedia of Consumer Brands)

  16. Applying Qualitative Methods to Marketing Management Research

    Applying Qualitative Methods to Marketing Management Research

  17. Introduction to Online Product Development Research

    Introduction to Online Product Development Research

  18. Construir Marcas Poderosas / Building Strong Brands

    Construir Marcas Poderosas / Building Strong Brands

  19. Las 22 Leyes Inmutables De La Marca

    Las 22 Leyes Inmutables De La Marca

  20. Companies and Their Brands (Companies & Their Brands)

    Companies and Their Brands (Companies & Their Brands)

  21. End-to-End Product Development for Tablet PC

    End-to-End Product Development for Tablet PC

  22. The Super Affiliate Handbook: How I Made $436,797 Last Year Selling Other People's Stuff Online

    The Super Affiliate Handbook: How I Made $436,797 Last Year Selling Other People's Stuff Online

  23. Tuxedo Park : A Wall Street Tycoon and the Secret Palace of Science That Changed the Course of World War II

    Tuxedo Park : A Wall Street Tycoon and the Secret Palace of Science That Changed the Course of World War II

  24. The Pretender: How Martin Frankel Fooled the Financial World and Led the Feds on One of the Most Publicized Manhunts in History

    The Pretender: How Martin Frankel Fooled the Financial World and Led the Feds on One of the Most Publicized Manhunts in History

  25. The Difference Between God and Larry Ellison: Inside Oracle Corporation : God Doesn't Think He's Larry Ellison

    The Difference Between God and Larry Ellison: Inside Oracle Corporation : God Doesn't Think He's Larry Ellison

Competitive Intelligence: A Framework for Web-based Analysis and Decision Making
Average customer rating: 5 out of 5 stars
  • Excellent Competitive Intelligence Insights
 Competitive Intelligence: A Framework for Web-based Analysis and Decision Making
Conor Vibert
Manufacturer: South-Western Educational Pub
ProductGroup: Book
Binding: Hardcover

GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
GeneralGeneral | Business & Investing | Subjects | Books
Product ManagementProduct Management | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
ResearchResearch | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
GeneralGeneral | Internet Commerce | Web Development | Computers & Internet | Subjects | Books
Web MarketingWeb Marketing | Business & Culture | Computers & Internet | Subjects | Books
Look Inside Computer BooksLook Inside Computer Books | Trip | Specialty Stores | Books
Qualifying Textbooks - Spring 2007Qualifying Textbooks - Spring 2007 | Stores | Books
Similar Items:
  1. Introduction to Online Competitive Intelligence Research (Business Research Solutions)
  2. Proven Strategies in Competitive Intelligence: Lessons from the Trenches
  3. The Secret Language of Competitive Intelligence: How to See Through and Stay Ahead of Business Disruptions, Distortions, Rumors, and Smoke Screens
  4. Information Dashboard Design: The Effective Visual Communication of Data
  5. Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition

ASIN: 032420325X

Book Description

Managers constantly face uncertainty as they attempt to make decisions in a complex and competitive environment. In Competitive Intelligence: A Framework for Web-Based Analysis and Decision Making, Conor Vibert gives the research professional a complete and reliable framework for collecting and analyzing information that will give managers confidence in any situation. Competitive Intelligence uniquely introduces the study of organizational theory and strategy into the competitive intelligence process to improve the effectiveness of competitive intelligence programs. Using Vibert's research missions, Internet search and analysis tools, and the analytical framework, researchers will have all they need to run an effective knowledge management program in an organization.

Customer Reviews:

5 out of 5 stars Excellent Competitive Intelligence Insights.......2005-11-16

The bad news is that many imaginative competitive intelligence techniques - those worthy of the movies and TV - are illegal or unethical. The good news is that you don't need to violate laws or ethics to gather proprietary, sensitive information about your competitors. This book offers a somewhat scholarly but decidedly useful set of tips, tools and techniques. These resources belong in the arsenal of any competitive intelligence officer, or any businessperson - from a marketing researcher to a salesperson - who is interested in using the Web to learn what the competition could be doing. At a minimum, We highly recommend reading this to learn about all you can easily, legally discover on the Web. It may open your eyes to the value of information and the need to protect your data. Of course, the Web changes quickly and some of the specific listings about search engines and techniques may be out of date already - but the general thrust of competitive intelligence is unlikely to change.

Books:

  1. Think Big: Nine Ways to Make Millions from Your Ideas
  2. Competitive Intelligence: A Framework for Web-Based Analysis and Decision Making
  3. Common Sense Not Required: Idiots Designing Cars + Hybrid Vehicles: My Career with Chrysler
  4. The New Competitor Intelligence: The Complete Resource for Finding, Analyzing, and Using Information about Your Competitors
  5. Marketing to Seniors
  6. Shopping for Pleasure: Women in the Making of London's West End.
  7. Preparing The Marketing Plan (The Ama Marketing Toolbox)
  8. Changing Consumer: Markets and Meanings (Studies in Consumption and Markets)
  9. Consumer Behavior (Scott, Foresman Series in Marketing)
  10. Customer Value Management - The CVA 2000 Collection

Books