Books

1. The New Competitor Intelligence: The Complete Resource for Finding, Analyzing, and Using Information about Your Competitors

   

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2. Latinos, Inc.: The Marketing and Making of a People

   

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3. Consumer Behavior, Eighth Edition

   

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4. The New Strategic Brand Management: Creating And Sustaining Brand Equity Long Term

   

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5. Third Generation R & D: Managing the Link to Corporate Strategy

   

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6. Focus Group Research Handbook

   

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7. Professional's Guide to Value Pricing (Professional's Guide to Value Pricing W/CD)

   

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8. Kids As Customers: A Handbook of Marketing to Children

   

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9. Introduction to Online Market & Industry Research

   

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10. EVEolution : Understanding Women--Eight Essential Truths That Work in Your Business and Your Life

    

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11. Stated Choice Methods: Analysis and Application

    

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12. Fractal Market Analysis: Applying Chaos Theory to Investment and Economics

    

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13. Marketing Research: An Applied Orientation with SPSS, Fourth Edition

    

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14. Networking with Millionnaires [ABRIDGED]

    

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15. Fourth Generation R&D: Managing Knowledge, Technology, and Innovation

    

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16. The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything

    

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17. Marketing Research (Marketing Research)

    

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18. Market Research: A Guide to Planning, Methodology and Evaluation

    

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19. Managing Scientists : Leadership Strategies in Scientific Research

    

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20. Marketing Research: Methodological Foundations

    

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21. Introduction to Online Investment Research

    

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22. The Survey Research Handbook

    

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23. Introduction to Online Competitive Intelligence Research

    

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24. Exploring Marketing Research with WebSurveyor Certificate and InfoTrac College Edition

    

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25. The eMarketplace: Strategies for Success in B2B eCommerce

    

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Books:

1. Think Big: Nine Ways to Make Millions from Your Ideas
2. Competitive Intelligence: A Framework for Web-Based Analysis and Decision Making
3. Common Sense Not Required: Idiots Designing Cars + Hybrid Vehicles: My Career with Chrysler
4. The New Competitor Intelligence: The Complete Resource for Finding, Analyzing, and Using Information about Your Competitors
5. Marketing to Seniors
6. Shopping for Pleasure: Women in the Making of London's West End.
7. Preparing The Marketing Plan (The Ama Marketing Toolbox)
8. Changing Consumer: Markets and Meanings (Studies in Consumption and Markets)
9. Consumer Behavior (Scott, Foresman Series in Marketing)
10. Customer Value Management - The CVA 2000 Collection

Books