Books

Unleashing The Idea Virus
Increase Your Web Traffic In a Weekend, 3rd Edition W/CD (In a Weekend)
The Engaged Customer: Using the New Rules of Internet Direct Marketing to Create Profitable Customer Relationships [BARGAIN PRICE]
Homemade Money: Bringing in the Bucks! A Business Management and Marketing Bible for Home-Business Owners, Self-Employed Individuals and Web Entrepreneurs Working from Home Base
ISP Marketing Survival Guide: Proven Strategies and Secrets for Outmaneuvering the Competition
The Complete Idiot's Guide to Starting an Online Business
Beyond "e": 12 Ways Technology is Transforming Sales & Marketing
Killer Content: Strategies for Web Content and E-Commerce
Affiliate Selling: Building Revenue on the Web
Writer's Online Marketplace : How & Where to Get Published Online
Inside Yahoo! Reinvention and the Road Ahead
The Neatest Little Guide to Making Money Online (Neatest Little Guide Series)
Web Site Design for Professional Photographers: Step-by-Step Techniques for Designing and Maintaining a Successful Web Site
Online Markets for Writers: How to Make Money by Selling Your Writing on the Internet
Marketing With Newsletters: How to Boost Sales, Add Members & Raise Funds With a Print, Fax, E-Mail, Web Site or Postcard Newsletter
Complete Guide to Internet Publicity: Creating and Launching Successful Online Campaigns
Selling on the Internet: How to Open an Electronic Storefront and Have Millions of Customers Come to You
Net Worth
How to Get Rich On the Internet
Guerrilla Marketing Online: The Entrepreneur's Guide to Earning Profits on the Internet (Guerrilla Marketing)
The Age of Access: The New Culture of Hypercapitalism, Where All of Life Is a Paid-For Experience
E-Mail El Dorado: Everything You Need to Know to Sell More of Your Products and Services Every Day by E-Mail Without Ever Spamming Anyone
Learn How to Buy and Sell on eBay for 5 Bucks
E-trepreneur: A Radically Simple and Inexpensive Plan for a Profitable Internet Store in 7 Days
E-Business & E-Commerce Infrastructure: Technologies Supporting the E-Business Initiative

Average customer rating:

One of the First "Viral Marketing" Books by One of the Most Preeminent Marketing Minds Around
A must have marketing book
Spreading the virus
good for new ideas
Interesting ideas

Unleashing the Idea Virus
Seth Godin , and Malcolm Gladwell
Manufacturer: Simon & Schuster Audio
ProductGroup: Book
Binding: Audio CD

General | Business & Investing | Subjects | Books

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Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Free Prize Inside!: The Next Big Marketing Idea

Accessories:

RESPeRATE Blood Pressure Lowering Device
Airborne Effervescent Health Formula, Original Orange, 10 Tablets (Pack of 3)

ASIN: 0743504232

Amazon.com

Treat a product or service like a human or computer virus, contends online promotion specialist Seth Godin, and it just might become one. In Unleashing the Ideavirus, Godin describes ways to set any viable commercial concept loose among those who are most likely to catch it--and then stand aside as these recipients become infected and pass it on to others who might do the same. "The future belongs to marketers who establish a foundation and process where interested people can market to each other," he writes. "Ignite consumer networks and then get out of the way and let them talk."

Godin believes that a solid idea is the best route to success in the new century, but one "that just sits there is worthless." Through the magic of "word of mouse," however, the Internet offers a unique opportunity for interested individuals to transmit ideas quickly and easily to others of like mind. Taking up where his previous book Permission Marketing left off, Godin explains in great detail how ideaviruses have been launched by companies such as Napster, Blue Mountain Arts, GeoCities, and Hotmail. He also describes "sneezers" (influential people who spread them), "hives" (populations most willing to receive them), and "smoothness" (the ease with which sneezers can transmit them throughout a hive). In all, an infectious and highly recommended read. --Howard Rothman

Book Description

Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus.

In Unleashing the Ideavirus, Godin examines how companies like Napster and Hotmail have successfuly launched ideaviruses. He offers a recipe for creating your own ideavirus, and shows how businesses can use ideavirus marketing to succeed in a world that doesn't want to hear it anymore from traditional marketers.

Customer Reviews:

One of the First "Viral Marketing" Books by One of the Most Preeminent Marketing Minds Around.......2007-06-08

This book is one of the first "Viral Marketing" books that later spread the hot topics of "Viral Marketing", "Word Of Mouth Marketing" and "Buzzmarketing". Seth Godin was there before many others were and was spreading ideas that others later realized and jumped onto.

Seth was a marketing Genius behind some of the success of Yahoo's early growth and has since gone on to write some of the most successful books on marketing.

This book is one of my favorites to read and re-read giving insight into the hows and whys of viral marketing. Due to the fast paced changes in our society, some of the examples may seem outdated since they involve companies in the early dot com era, but the messages are just as powerful and are not lessened in any way.

---*** THE BOTTOM LINE ***---
1. an easy, comfortable read.
2. this book came before many of the the "viral marketing", "word of mouth" books that tell the same things - learn from one of the original sources.
3. If you like general marketing books, this is a MUST have for your collection.

A must have marketing book.......2007-03-28

Seth Godin is an entertaining writer which includes some very sound marketing advice.
This book explores the challenges faced by marketers today about how to have your service or product go gang-busters in an overcrowded market place.
I would recommend this and every one of Seth's books highly.

Spreading the virus.......2007-02-21

Two hundred years ago, land was the principal currency; one-hundred years ago, factories drove the market; today, our society values knowledge, and ideas above all else. In this book, Seth Godin tells us how to create and leverage this dynamic in our favor; he describes how ideaviruses are created, propagated and sustained. If you want to know what a successful ideavirus must have, how to find the target audience, or how to get influencers (sneezers) to talk about your product, this is a book for you! Also, don't forget that you can get a free e-copy of this book from his website!

good for new ideas.......2007-01-11

A very brilliant book. An open window on the markenting of the new century.

Interesting ideas.......2007-01-11

Very interesting ideas that helped me think of marketing in a different way. I found that many of the examples were dated, as the book was written before the dot-com crash. We really returned to a business as more usually model than anyone thought we would at that time. However, still some very valuable ideas. They were a bit over-stated and the book is a bit repetitive, but still some good value.

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