Books

  1. The Internet Publicity Guide: How to Maximize Your Marketing and Promotion in Cyberspace

    The Internet Publicity Guide: How to Maximize Your Marketing and Promotion in Cyberspace

  2. Net Future [DOWNLOAD: MICROSOFT READER]

    Net Future [DOWNLOAD: MICROSOFT READER]

  3. The Interactive Marketplace: Business-To-Business Strategies for Delivering Just-In-Time, Mass-Customized Products [DOWNLOAD: ADOBE READER]

    The Interactive Marketplace: Business-To-Business Strategies for Delivering Just-In-Time, Mass-Customized Products [DOWNLOAD: ADOBE READER]

  4. International Operations Management

    International Operations Management

  5. Marketing Financial Services Online : How Banks and Brokerages Use the Web to Get More Accounts [DOWNLOAD: PDF]

    Marketing Financial Services Online : How Banks and Brokerages Use the Web to Get More Accounts [DOWNLOAD: PDF]

  6. How to Use TV for Public Relations, Free Advertising, Internet Marketing, Website Promotion, and Small Business Publicity

    How to Use TV for Public Relations, Free Advertising, Internet Marketing, Website Promotion, and Small Business Publicity

  7. Electronic Commerce: The Strategic Perspective

    Electronic Commerce: The Strategic Perspective

  8. The Future of e-Markets : Multidimensional Market Mechanisms

    The Future of e-Markets : Multidimensional Market Mechanisms

  9. The Insider's Guide to Search Engine Marketing [DOWNLOAD: ADOBE READER]

    The Insider's Guide to Search Engine Marketing [DOWNLOAD: ADOBE READER]

  10. Internet Marketing: Foundations and Applications

    Internet Marketing: Foundations and Applications

  11. Work the Web, E-marketing (Working the WEB)

    Work the Web, E-marketing (Working the WEB)

  12. Computer Inselligence [yes, in-sell-igence, not intelligence]

    Computer Inselligence [yes, in-sell-igence, not intelligence]

  13. Cases in Electronic Commerce

    Cases in Electronic Commerce

  14. Infopreneurs Online and Global: Taking the Hottest Business of the '90s into the 21st Century

    Infopreneurs Online and Global: Taking the Hottest Business of the '90s into the 21st Century

  15. Electronic Marketing: Integrating Electronic Resources into the Marketing Process (The Dryden Press Series in Marketing)

    Electronic Marketing: Integrating Electronic Resources into the Marketing Process (The Dryden Press Series in Marketing)

  16. Karaoke Nation: Or, How I Spent a Year in Search of Glamour, Fulfillment, and a Million Dollars

    Karaoke Nation: Or, How I Spent a Year in Search of Glamour, Fulfillment, and a Million Dollars

  17. Online Success Tactics

    Online Success Tactics

  18. Making Money on the Internet

    Making Money on the Internet

  19. B2B Exchanges: The Killer Application in the Busines-To-Business Internet Revolution

    B2B Exchanges: The Killer Application in the Busines-To-Business Internet Revolution

  20. Trust and Loyalty in Electronic Commerce : An Agency Theory Perspective

    Trust and Loyalty in Electronic Commerce : An Agency Theory Perspective

  21. Putting Your Small Business on the Web

    Putting Your Small Business on the Web

  22. Effective Promotional Planning for e-Business

    Effective Promotional Planning for e-Business

  23. Mastering the Digital Marketplace : Practical Strategies for Competitiveness in the New Economy

    Mastering the Digital Marketplace : Practical Strategies for Competitiveness in the New Economy

  24. Marketing Internet Exercise

    Marketing Internet Exercise

  25. Cases on Worldwide E-Commerce: Theory in Action (Cases on Information Technology Series, Vol 4, Part 3)

    Cases on Worldwide E-Commerce: Theory in Action (Cases on Information Technology Series, Vol 4, Part 3)

The Internet Publicity Guide: How to Maximize Your Marketing and Promotion in Cyberspace
Average customer rating: 3.5 out of 5 stars
  • Very Basic
  • Excellent. Really well--written both for novices and expert
 The Internet Publicity Guide: How to Maximize Your Marketing and Promotion in Cyberspace
V. A. Shiva
Manufacturer: Allworth Press
ProductGroup: Book
Binding: Paperback

Strategy & CompetitionStrategy & Competition | Management & Leadership | Business & Investing | Subjects | Books
GeneralGeneral | Business & Investing | Subjects | Books
GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
Public RelationsPublic Relations | Marketing & Sales | Business & Investing | Subjects | Books
Web MarketingWeb Marketing | Business & Culture | Computers & Internet | Subjects | Books
CultureCulture | Business & Culture | Computers & Internet | Subjects | Books
GeneralGeneral | Computers & Internet | Subjects | Books
ASIN: 1880559609

Customer Reviews:

2 out of 5 stars Very Basic.......1998-11-17

This book is best used by novice Internet users. If you are familiar with the Internet, don't waste your time. You know most of what is in this book and I guarantee you will figure out the rest on your own as you go through your promotional plan.

5 out of 5 stars Excellent. Really well--written both for novices and expert.......1998-05-04

Simply great overview and details on carrying out a marketing campaign using the Web and the do's and dont's of netiquette. He pays a great deal of attention to the concept of community.

Books:

  1. Gomez Best of the Web Guide, 2001 - Discover the Best Sites for: Brokers, Auctions, Books, Gifts, Electronics, Health Information, and Much More!
  2. The Cdnow Story: Rags to Riches on the Internet
  3. The Financial Planner's Guide to Moving Your Practice Online: Creating Your Internet Presence and Growing Your Business
  4. The Internet Publicity Guide: How to Maximize Your Marketing and Promotion in Cyberspace
  5. The Targeted Audience: Internet and Marketing Strategies for Broadcasters
  6. Electronic Selling: Twenty-Three Steps to E-Selling Profits
  7. Online Marketing Handbook: How to Promote, Advertise, and Sell Your Products and Services on the Internet (Communications)
  8. The Caterer and Hotelkeeper: Guide to the Internet
  9. Common Sense With Chrome Trim: How A Bankrupt Truck Driver Used Free Publicity, No-Cost Email Advertising and Affiliate Programs To Build A Six-Figure Internet Marketing Income
  10. Proven e-Retail Tactics : How to Raise Shopper-to-Buyer Conversion Rates 20 Case Studies [DOWNLOAD: PDF]

Books