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Selling Today: Creating Customer Value, Ninth Edition
Gerald L. Manning , and Barry L. Reece Manufacturer: Prentice Hall ProductGroup: Book Binding: Hardcover Similar Items:
ASIN: 0131009524 |
Book Description
Selling Today: Creating Customer Value, one of the most popular sales information books on the market, offers readers a blend of time-proven fundamentals and new practices needed to succeed in today's information economy. It emphasizes the need for salespeople to be guided by the new principle of personal selling: establishing partnerships that are maintained by customer value, created by the salesperson. This edition stresses the need for sales professionals to cope with new forces shaping the world of sales and marketing, and emphasizes the strategies for long-term success. It provides comprehensive coverage of consultative selling, strategic selling, partnering, and value-added selling. Sales force automation is also a major theme. For sales and marketing professionals.
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Instructor's Manual with Transparency Masters. Selling Today: Creating Customer Value. Ninth Edition
Manufacturer: Pearson Prentic Hall ProductGroup: Book Binding: Paperback ASIN: 0131009532 |
Product Description
Instructor's Manual for Selling Today: Creating Customer Value. Ninth Edition.Books: