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How To Get Your Point Across In 30 Seconds Or Less Cassette (Simon and Schuster Sound Ideas)

Average customer rating:

Egotistical Hollywood "Bigshot" fossil selling used cars
Don't wait more than 30 seconds to buy this book!
A good little book about the art of communication
Sometimes 30 Seconds Is An Eternity
Excellent tool for marketing

How To Get Your Point Across In 30 Seconds Or Less Cassette (Simon and Schuster Sound Ideas)

Manufacturer: Simon & Schuster Audio
ProductGroup: Book
Binding: Audio Cassette

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ASIN: 0671602470

Book Description

GET YOUR LISTENER'S ATTENTION, KEEP HIS INTEREST, AND MAKE YOUR POINT -- ALL IN THIRTY SECONDS!

Milo Frank, America's foremost business communications consultant, shows you how to:

* Focus your objectives

* Utilize the "hook" technique

* Use the secrets of TV and advertising writers

* Tell terrific anecdotes that make your point

* Shine in meetings, question-and-answer sessions, and more!

Milo Frank's proven techniques give you the edge that successful people share -- the art of communicating quickly, precisely and powerfully!

Customer Reviews:

Egotistical Hollywood "Bigshot" fossil selling used cars .......2007-05-14

I found the book to be ironic. The title promotes that it teaches you how to get your point across efficiently to achive a desired outcome. But it was so verbose, I found myself scanning through 80% of each chapter to get to the point. At the end of each chapter is the 30 second take away. If you skip to the end and read these sections you can save yourself 2 hours. The rest of the chapters are filled with the author recounting his experiences wheeling and dealing in Hollywood and pumping his own accomplishments. It is also dated, he celebrates his own success in TV show/movies/other entertainment endeavors that are sooooooo old a 35 year old in the know does not recognize them making it hard to understand the point. In addition the temporal context does not address common electronic communication tools we use today (email, blogging, PowerPoint)

This book may have been a good resource for the 1970's and 80's but it does not translate well to the current environment. I think you could easily find the lessons in this book and more on a typical free career coaching website.

Lastly, I do not feel that the author has the appropriate expertise and credentials. This book may be useful in the specific context of "doing deals in Hollywood" but it does not translate to my world well.

Don't wait more than 30 seconds to buy this book!.......2006-08-14

This book should be read by everyone! Whether you are a salesperson, a public speaker, or anyone that wants to communicate more effectively, this book will help you do it. Written in a breezy, interesting style, the author gives great suggestions on how to make a presentation effectively. It is a short book, by design. My only regret about this book is that I was unaware of its existence until a month ago.

Executive summary. TV commercials are 30 seconds long for a reason. If you learn to keep your message short, to the point, and interesting, people will listen to you. Milo Frank lays out the steps in this wonderful gem of a book.

Outline:

1. Keep it to 30 seconds. People have a short attention span. It works for TV commercials. Three Basic Principles: Knowing what you want, who can give it to you and how to get it.
2. The Objective. Your objective is your goal, purpose or destination. You can have only one objective. In every form of communication, your thoughts and words should introduce, reinforce, or help you achieve your adjective. You do not have to state your objective except to yourself.
3. The Audience. Go to the right person, the person who can give you what you want. Know as many facts about the person's) you'll be talking to. Identify with your listener. What does he want from you, and what one thing more than any other will get a favorable reaction from him?
4. The Right Approach. The single thought or sentence that will best lead to your objective. The right approach will also take into consideration the needs and interest of your listener. It will give you focus and keep you on track toward achieving your objective.
5. The Hook. A statement or an object used specifically to get attention. Use your hook as the first statement in your 30 second message. It should relate to your objective, your listener, and your approach. A statement, dramatic or humorous. If it's a question, it must be answered. Anecdotes or personal experiences are excellent hooks. Your entire message can be a hook. Keep a hook book.
6. Your Subject. Catch them, Keep Them, Convince Them. What, who, where, when, why and how. Know your subject and present it as concisely and forcefully as possible.
7. Ask for the order. Action close calls for specific action within a specific time frame. The reaction, reverse-psychology close is the strategy o use when your best chance is to ask indirectly. Decide your close in advance.
8. Paint a picture. Imagery, colorful pictures. Clarity: don't use technical terms just to sound knowledgeable. Personalize it with a story. Use emotional appeal - touch the heart.
9. Spotlight on you. How you say it matters as much as what you say. First impressions: pen vs. pen in a box with a ribbon tied around it. SMILE! Inspires confidence and understanding, and makes a good first impression. Eye contact establishes sincerity. Every little movement matters. Posture reveals what you think of yourself and of your listener. Self-awareness. What you wear sends powerful signals, and shows you care. Facial expression: goal is spontaneity and sincerity. Be prepared and care about what you're saying. (Passion) Body Language: stand, don't sit. Voice: animation, enthusiasm, variety, informality, sincerity, color & variety, modulate your volume. Use pauses.
10. One or a Thousand: Great communication. Establish intimacy with your audience by making them feel that you're talking directly to them. Master, not memorize. Outline your talk: objective, approach, subject, hook, 5Ws. Start and finish without 3x5 cards. Stop talking if you look at notes. Even before you start, make eye contact with audience. Variety. Write an introduction for your introducer. Always leave them wanting more.
11. Any time, any place. The question turnabout: "you're absolutely right, and one other point is.." Know your objective, listener and approach before making any business phone call. The rules of the 30 second message also apply to memos, Thank You letters, and toasts.

A good little book about the art of communication.......2006-05-05

What sort of person do you really hate to engage in conversation? For me, it's somebody who doesn't know when to stop speaking.
Frank declares that the basic attention span is about 30 seconds, and that if you don't make your point in that amount of time, you've lost your chance to be heard.
He then goes on to tell you how to deliver an effective message in 30 seconds.
The book is very well written, and only 120 pages long. It's well worth reading.

Sometimes 30 Seconds Is An Eternity.......2006-02-27

The most interesting thing about this book is that the author feels no pressure to legitimize his assertion that there is something special about 30 seconds. Because his background is in the field of television entertainment, (never to be confused with communications), he finds significance in the length of television commercials, which frequently run 30 seconds. That this is done for financial reasons, not attention-span reasons, has evaded him completely. HTGYPAI3SOL is just another in the endless chain of How To books penned by individuals struggling with delusions of expertise, whose only skill is self-promotion, that package the obvious and resell it to the gullible. Readers who find anything in this slim and overpriced tome even remotely surprising or counter-intuitive are advised to probe deeper into the self-help section of the bookstore for volumes on Shoe-Tying For Beginners, The ABCs Of Writing Your Name, and Gravity - It's Not Just A Good Idea, It's The Law.

Excellent tool for marketing.......2005-08-23

Defining objectives and how to succinctly and efficiently get to them has improved my business and business approach. I find I communicate more effectively and actually have more time.

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