![MAKE IT YOUR BUSINESS : The Definitive Guide for Launching and Succeeding in Your Own Business [ABRIDGED]](http://images.amazon.com/images/P/0671043056.01.MZZZZZZZ.jpg)
Average customer rating: 
|
Make It Your Business: The Definitive Guide to Launching and Succeeding in Your Own Business
Stephan Schiffman Manufacturer: Atria ProductGroup: Book Binding: Hardcover  General
| Business & Investing
| Subjects
| Books
Management & Leadership
| Business & Investing
| Subjects
| Books
| Business Ethics
| Consolidation & Merger
| Decision-Making & Problem Solving
| Distribution & Warehouse Management
| Industrial
| Information Management
| Leadership
| Management
| Management Science
| Motivational
| Negotiating
| Operations Research
| Planning & Forecasting
| Pricing
| Production & Operations
| Project Management
| Quality Control
| Risk Assessment
| Statistics
| Strategy & Competition
| Systems & Planning
| Systems Analysis
| Teams
| Total Quality Management
| Training
General
| Personal Finance
| Business & Investing
| Subjects
| Books
Entrepreneurship
| Small Business & Entrepreneurship
| Business & Investing
| Subjects
| Books
General
| Small Business & Entrepreneurship
| Business & Investing
| Subjects
| Books
ASIN: 0671021788 |
Book Description
"The only goal you cannot achieve is the one you have not yet recognized."
More than twenty years ago, entrepreneur Stephan Schiffman launched his own business -- D.E.I. Management Group Inc. -- and built it into a major financial success. Since then Schiffman has taught more than 300,000 salespeople his internationally acclaimed methodology for high-efficiency selling. Now Schiffman reveals his innovative business-building strategies -- from conceptualization to cashing out -- in one complete and concise guide written specifically for the entrepreneur.
Combining his revolutionary, user-friendly approach with real-life examples of his methods at work, Schiff man guides you through the four critical "threshold experiences" all entrepreneurs must cross to be successful.
STARTING OUT -- the most important early issues and key questions:
BRANCHING OUT -- making the most of your resources:
FINDING OUT -- knowing your customers, and your marketplace:
GROWING UP -- the keys to managed change and growth:
Whether you're just thinking about starting a business, or have already taken the plunge, Make It Your Business is an essential resource you can use daily. Complete with information on obtaining financing, a concise guide to interviewing potential employees, and long-term planning tools, it will ease your company's growing pains while helping you build the business of your dreams.
Customer Reviews:
I expected more.......2000-12-16
However, like many business books, this book disappoints. All you get is common sense solutions and advice. While I did manage to get a few pieces of advice that I can use, I didn't snag much more than that.
This tape could do you more harm than good........1998-12-24
The author gives a "test" at the beginning to "qualify" people considering self-employment. If you "fail" as many as two questions, he says, you won't succeed in business. Better keep your day job. I "failed" several of the questions. So why am I successfully self-employed, making a six-figure income? The answer is that Mr. Schiffman's test is highly flawed. It pains me to think that people who could succeed in business, as I did, will take this "test," "fail" it, and then be discouraged.
The author comes across as a very sincere person, someone who is decent and well-intentioned. But his "definitive guide" consists of tired platitudes (admit your mistakes, consult a financial advisor, take time off to relax, etc.) that are of little value to anyone with common sense.
The author asserts that you have to spend more money (on your infrastructure) as you become more successful. If that ever was a valid business model, it certainly no longer is and my own experience is testimony to that. Each year, I spend less, because I know what doesn't work, because technology is improving and I can harness technology to work for me.
In short, I'm afraid that this guide can potentially do people more harm than good.
Books: