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Executive Report on Strategies in Switzerland, 2000 edition (Strategic Planning Series)
Switzerland Research Group , and The Switzerland Research Group Manufacturer: Icon Group International ProductGroup: Book Binding: Ring-bound ASIN: 0741824027 |
Book Description
Switzerland has recently come to the attention to global strategic planners. This report puts these executives on the fast track. Ten chapters provide: an overview of how to strategically access this important market, a discussion on economic fundamentals, marketing & distribution options, export and direct investment options, and full risk assessments (political, cultural, legal, human resources). Ample statistical benchmarks and comparative graphs are given.Books: