Books

  1. On-demand Printing

    On-demand Printing

  2. Literary Agents

    Literary Agents

  3. The Adman in the Parlor: Magazines and the Gendering of Consumer Culture, 1880s to 1910s

    The Adman in the Parlor: Magazines and the Gendering of Consumer Culture, 1880s to 1910s

  4. Faith in Reading: Religious Publishing and the Birth of Mass Media in America (Religion in America S.)

    Faith in Reading: Religious Publishing and the Birth of Mass Media in America (Religion in America S.)

  5. Guide to Writing Magazine Nonfiction

    Guide to Writing Magazine Nonfiction

  6. Introduction to Online Journalism: Publishing News and Information

    Introduction to Online Journalism: Publishing News and Information

  7. Strategies Writers Reader: A Reader

    Strategies Writers Reader: A Reader

  8. One Book/Five Ways: Publishing Procedures of Five University Presses

    One Book/Five Ways: Publishing Procedures of Five University Presses

  9. On Writing, Editing and Publishing: Essays Explicative and Hortatory (Chicago Guides to Writing, Editing & Publishing)

    On Writing, Editing and Publishing: Essays Explicative and Hortatory (Chicago Guides to Writing, Editing & Publishing)

  10. The Anatomy of National Fantasy: Hawthorne, Utopia and Everyday Life

    The Anatomy of National Fantasy: Hawthorne, Utopia and Everyday Life

  11. The History and Power of Writing

    The History and Power of Writing

  12. Getting into Print: Decision-making Process in Scholarly Publishing (Chicago Guides to Writing, Editing & Publishing)

    Getting into Print: Decision-making Process in Scholarly Publishing (Chicago Guides to Writing, Editing & Publishing)

  13. The Fine Art of Copyediting

    The Fine Art of Copyediting

  14. City Reading: Written Words and Public Spaces in Antebellum New York (Popular Cultures, Everyday Lives S.)

    City Reading: Written Words and Public Spaces in Antebellum New York (Popular Cultures, Everyday Lives S.)

  15. The Brass Check: A Study of American Journalism

    The Brass Check: A Study of American Journalism

  16. Intimate Practices Pb

    Intimate Practices Pb

  17. Citizen Critics: Literary Public Spheres (The History of Communication)

    Citizen Critics: Literary Public Spheres (The History of Communication)

  18. The Brass Check: A Study of American Journalism

    The Brass Check: A Study of American Journalism

  19. Information Through the Printed Word: The Dissemination of Scholarly, Scientific and Intellectual Knowledge: v. 4

    Information Through the Printed Word: The Dissemination of Scholarly, Scientific and Intellectual Knowledge: v. 4

  20. Authoring Books and Materials for Students, Academics and Professionals

    Authoring Books and Materials for Students, Academics and Professionals

  21. An Orchestra of Voices: Making the Argument for Greater Speech and Press Freedom in the People's Republic of China

    An Orchestra of Voices: Making the Argument for Greater Speech and Press Freedom in the People's Republic of China

  22. Novel and Short Story Writer's Market

    Novel and Short Story Writer's Market

  23. Poet's Market: 1800 Places to Publish Your Poetry

    Poet's Market: 1800 Places to Publish Your Poetry

  24. Writing for Women: The Example of Woman as Reader in Elizabethan Romance (Gender in Writing)

    Writing for Women: The Example of Woman as Reader in Elizabethan Romance (Gender in Writing)

  25. Book Business: Publishing, Past, Present and Future

    Book Business: Publishing, Past, Present and Future

Aiming at Amazon: The NEW Business of Self Publishing, or How to Publish Books for Less, Sell Without Hassle, and Double Your Profit (or More) With Print on Demand and Book Marketing on Amazon.com
Average customer rating: 5 out of 5 stars
  • Do the hundreds of so-called `self-publishers' have you confused?
  • If you are a small press, buy this book
  • A Clear Path
  • About all of POD, not just Amazon
  • Full of information.
 Aiming at Amazon: The NEW Business of Self Publishing, or How to Publish Books for Less, Sell Without Hassle, and Double Your Profit (or More) With Print on Demand and Book Marketing on Amazon.com
Aaron Shepard
Manufacturer: Shepard Publications
ProductGroup: Book
Binding: Paperback

AuthorshipAuthorship | Publishing & Books | Reference | Subjects | Books
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Similar Items:
  1. Perfect Pages: Self Publishing with Microsoft Word, or How to Avoid High-Priced Page Layout Programs or Book Design Fees and Produce Fine Books in MS Word for Desktop Publishing and Print on Demand
  2. Print-on-Demand Book Publishing: A New Approach To Printing And Marketing Books For Publishers And Self-Publishing Authors
  3. Sell Your Book on Amazon: The Book Marketing COACH Reveals Top-Secret "How-to" Tips Guaranteed to Increase Sales for Print-on-Demand and Self-Publishing Writers
  4. Plug Your Book: Online Book Marketing for Authors, Book Publicity through Social Networking
  5. The Self-Publishing Manual: How to Write, Print, and Sell Your Own Book, 15th Edition

ASIN: 093849743X

Book Description

There has never been a self publishing manual like this.

Aiming at Amazon is NOT about getting your book into bookstores. Instead, it lays out an innovative approach focused almost entirely on sales at Amazon.com. It tells exactly how to make a nonfiction book sell well online, with tips never before offered in print.

This book is also NOT about working with a "self publishing company." It introduces the printer/distributor used by almost all those companies themselves -- the one they keep secret so they can be middlemen and charge you double.

Forget bookstores. And forget self publishing companies. Let Aiming at Amazon reveal to you the NEW business of self publishing.

Customer Reviews:

5 out of 5 stars Do the hundreds of so-called `self-publishers' have you confused?.......2007-06-13

AIMING AT AMAZON will answer your questions with the unfrosted truth. Before you sign any anything, read this book. Unlike other publications on this topic, it's written in a clear concise manner that presents you the facts. Shepard unveils many fiercely guarded secrets of the publishing world, and gives you the resources you need to formulate your own publishing plan. The numerous websites that are referenced are worth the price of the book alone.

J. P. Landry, author of Hazard 666

5 out of 5 stars If you are a small press, buy this book.......2007-06-09

If you are a small press or a PMA member, buy this book. It changed the way we think about cover design, POD, and Amazon.

I asked my (freelance) book designer to get a copy for the information and suggestions about covers designed for online display, especially on Amazon, and POD.

Do not be put off by the cover. This book is an incredible value, easily equivalent to a few hours with a good consultant or a couple of sessions at PMA University.

Highest recommendation.

5 out of 5 stars A Clear Path .......2007-05-25

For those who have carried the dream of becoming a published writer, Aaron Shepards book "Aiming at Amazon", provides a clear map to actualize that dream. This path to publishing is inexpensive, even profitable; and puts you in the drivers seat! It is written in such a way that even the technologically challenged can understand. One feels as if they have found their personal mentor, and that their 'dream' is doable. I recommend it highly for anyone serious about writing. Aaron Shepards companion book "Perfect Pages" further gives clear concise instructions on how to use a Word Processor to typeset and layout your book yourself! I highly recommend them both.

5 out of 5 stars About all of POD, not just Amazon.......2007-04-30

If you know how to write a book and lay out the pages, this manual helps with all the rest of the POD process, including marketing books on Amazon. From his own experience as a publisher and obviously an obsessive personality, Aaron has patiently reverse-engineered much of the systems involved. As a result, there's material here that isn't in the other books I've read on marketing through Amazon. The book is short, easy to read, well-paced. It's also valuable for what it leaves out--the elaborate distributor-bookstore-reviewer matrix the older self-publishing manuals cover. Aaron stays sharply focused on what a single person can do as a self-publisher for whom it's a spare time activity or a second job.

5 out of 5 stars Full of information........2007-04-23

The author clearly knows what he is writing about and the examples he gives from personal experiences are extremely helpful. This book will be valuable to anyone who is publishing a book.
Print-on-Demand Book Publishing: A New Approach To Printing And Marketing Books For Publishers And Self-Publishing Authors
Average customer rating: 4.5 out of 5 stars
  • Good Introduction to POD
  • Helpful...
  • Basic background on the publishing industry along with how the author has experimented so he can self-publish profitably.
  • A pioneering work
  • A New Publishing Model - Perfect for Self-Publishers
 Print-on-Demand Book Publishing: A New Approach To Printing And Marketing Books For Publishers And Self-Publishing Authors
Morris Rosenthal
Manufacturer: Foner Books
ProductGroup: Book
Binding: Paperback

GeneralGeneral | Publishing & Books | Reference | Subjects | Books
GeneralGeneral | Reference | Subjects | Books
GeneralGeneral | Foreign Languages | Reference | Subjects | Books
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Similar Items:
  1. The Self-Publishing Manual: How to Write, Print, and Sell Your Own Book, 15th Edition
  2. Aiming at Amazon: The NEW Business of Self Publishing, or How to Publish Books for Less, Sell Without Hassle, and Double Your Profit (or More) With Print on Demand and Book Marketing on Amazon.com
  3. Perfect Pages: Self Publishing with Microsoft Word, or How to Avoid High-Priced Page Layout Programs or Book Design Fees and Produce Fine Books in MS Word for Desktop Publishing and Print on Demand
  4. Complete Guide to Self Publishing: Everything You Need to Know to Write, Publish, Promote, and Sell Your Own Book (Self-Publishing 4th Edition)
  5. Book Design and Production

ASIN: 0972380132

Download Description

The basic business model of the book publishing industry remained largely changed between the Great Depression and the turn of the Millennium. Print a lot of books, try to get them reviewed so that stores would stock them on consignment, advertise, then hope that they don't come back as returns. Small imprints and self-publishers were reduced to begging distributors to accept their titles at discounts of 60 per cent or more, and were expected to accept returns in any condition and quantity. Print-on-demand book publishing, combined with short-discount distribution and Internet marketing, is turning the publishing business on its head. For the first time, authors are finding that they can launch their own publishing businesses and earn more from their writing than they would with a major trade publisher. Small imprints can invest their scarce resources in acquiring, designing and promoting new titles, rather than gambling on tons of books that cost money to keep in inventory. This book details the new method with which authors and publishers alike can use POD to cut costs and increase profits, while reaching new readers through the magic of Internet marketing.

Customer Reviews:

4 out of 5 stars Good Introduction to POD.......2007-05-08

A good, honest, if somewhat basic book on POD publishing. The Author spends time on describing the traditional publishing industry, print runs, agents, contracts, and outlets like Book clubs and the problems of getting shelf space in Bookstores.

He then compares that with the POD approach. The most interesting section for me was "A Year in the Life of a POD Title" where he gives a month by month breakdown of sales, profits and trends that affected sales of an actual book.

While the author does not lead you hand in hand through the POD process, it`s still a useful overview for Writers thinking about POD.

4 out of 5 stars Helpful..........2007-04-27

The book is helpful but if you have read other books on self publishing, the information is pretty much in the same line. I gave it 4 stars because in all of the books I read (at least I) would like to see more referrals to companies such as POD printers and recomendations to good POD printers. I would also personally like to get more info on self- Audio publishing and I have so far been able to find some info online but don't mind getting some info in a book for which I pay.
I would like to also find out how can an author make sure that he is getting the correct reinbursement and not being scammed by the POD publisher.
Over all, the book is good and the author provides some more information on his website and answers questions you can post there. Find out what works for you and your budget.

5 out of 5 stars Basic background on the publishing industry along with how the author has experimented so he can self-publish profitably........2007-03-31

Last year I started building booklists on Amazon. One of my earliest lists included the instant book being reviewed. I had a negative idea about Print On Demand publishing, and I didn't like the cover design for this book. So I never read it even though it had a fair number of positive reviews.

Then a month ago or so I read Steve Weber's book entitled "Plug Your Book" (ISBN: 0977240614) which I enjoyed very much. It lead me to read Aaron Shepard's book entitled "Aiming at Amazon" (ISBN: 0977240614) which I also enjoyed very much. Since Mr. Shepard makes reference to Mr. Rosenthal in his book, I thought it was time to read the instant book. And I'm glad I did.

I recommend anybody interested in self-publishing and marketing your self-published text to get copies of this book and the ones by Weber and Shepard. The instant book came out in 2004 and is a little dated. At least that is the impression I got after reading all three books since the Weber and Sherpard books have been published very recently and relate intimately with this book's content.

All three books are aimed at nonfiction writers. They all seem to be written with "authors" in mind. But I like to think they are written for consultants, coaches, and public speakers in mind. Such professionals need publications to act as credibility pieces, and self-publishing is the easiest route to follow to getting a book published. It turns out that it is the most profitable way to go if you are not a best-selling author. And how many people are bestsellers? Not many. 5 stars!

5 out of 5 stars A pioneering work.......2006-09-30

Morris Rosenthal, co-founder of the pod_publishers group on Yahoo! and popular blogger on both self publishing and Amazon, is an explorer and pioneer in using print on demand for profitable self publishing. This book is essential reading for the depth and originality of his experimentation, observation, and analysis.

5 out of 5 stars A New Publishing Model - Perfect for Self-Publishers.......2006-06-01

POD (Print-On-Demand) has a poor reputation in the book publishing industry, because many of the "POD Publishers" advertising their services on the internet and in writers' magazines are in fact vanity publishers - you pay them in order to publish your work. There is little or no quality control, no editing, and they will publish practically anything - for good reason, this is frowned upon in the publishing industry.

This is a shame, because POD is actually something very different - it's a technology (which the vanity publishing model - along with most other publishing houses these days - uses) that allows you to print copies of a book, one at a time. This is very significant to self-published authors and small publishing houses - it means that you don't have to order a print run of 5000 copies. It makes self-publishing affordable.

Rosenthal explains in detail how the technology works and how to use it. He talks about LightningSource, the POD printing service that he uses, but his information is just as useful with other services (I use Lulu, and I found his book very helpful). He explains in simple, no-nonsense language the steps involved in bringing your work from a manuscript to a fully published book, and he provides good information about marketing, especially using the internet.

Even if you choose to pursue other publishing options, I highly recommend you read this book.

Danny Iny
Self-published author of "Ordinary Miracles - Harness the power of writing and get your point across!" (ISBN 1-4116-7252-6)
Better Gray in Print on Demand - How to improve grayscale appearance in toner based, 600 dots per inch printing
Average customer rating: 3 out of 5 stars
  • Stunning results and how to get them.
  • Dreadful...don't waste your money on this book!
 Better Gray in Print on Demand - How to improve grayscale appearance in toner based, 600 dots per inch printing
Koch
Manufacturer: Koch Verlag
ProductGroup: Book
Binding: Paperback

PrintingPrinting | Graphic Design | Computers & Internet | Subjects | Books
GeneralGeneral | Desktop Publishing | Graphic Design | Computers & Internet | Subjects | Books
GeneralGeneral | Graphic Design | Computers & Internet | Subjects | Books
GeneralGeneral | Computers & Internet | Subjects | Books
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Similar Items:
  1. Plug Your Book: Online Book Marketing for Authors, Book Publicity through Social Networking
  2. Aiming at Amazon: The NEW Business of Self Publishing, or How to Publish Books for Less, Sell Without Hassle, and Double Your Profit (or More) With Print on Demand and Book Marketing on Amazon.com
  3. The Publishing Game: Bestseller in 30 Days (The Publishing Game)
  4. Print-on-Demand Book Publishing: A New Approach To Printing And Marketing Books For Publishers And Self-Publishing Authors

ASIN: 390131413X

Book Description

You want to put gray content in your print on demand book? You want to use Lightning Source Inc., one of its publishing partners or a similar print on demand company to publish it? Then this book is for you. Learn what you can do to improve the appearance of gray in a print on demand book. Understand why there is a problem with gray in 600 dpi on demand printing. Learn step by step how to prepare photos or screenshots in Photoshop so they look as good as possible in print on demand. Additionally there are tips on how to prepare the book cover. The swatches on the back cover give an impression of 100 selected CMYK colors

Customer Reviews:

5 out of 5 stars Stunning results and how to get them........2007-04-03

I thought I knew everything I should about getting the best results from photos in print on demand. I was wrong. Martin Koch's stunning results made my jaw drop. Frankly, I'm a Photoshop Elements kind of guy myself, so some of this meaty little booklet was over my head. But if you have access to the full Photoshop and a little skill in working with it, I'm sure you'll find this booklet even more rewarding than I did.

By the way, Martin's from Germany, and English is not his native language, so you'll need to forgive the occasional error in language. This book is not about polish, it's about practical information. And believe me, it delivers.

1 out of 5 stars Dreadful...don't waste your money on this book!.......2007-04-03

As the title suggests, the author of this book MAY have figured out how to improve photo reproduction in print-on-demand books, but he does a very poor job of communicating his techniques to the reader. The book is completely lacking in organization, has not been edited or proofread, and is virtually useless. I have used Photoshop for more than a decade, and I could not follow this text. If you're a beginner looking for a step-by-step guide, this is most assuredly not it. Treat yourself to a nice lunch instead. I would have returned the book, except that I did underline a few items in a failed attempt to find something, anything, that was minimally useful. I'll give the author a few points for identifying a common problem and attempting to solve it, but before he prints one more book, on-demand or otherwise, he should hire a developmental editor and rewrite this book from scratch.
Real Variables (On Demand Printing of 15675)
Average customer rating: Not rated
    		Real Variables (On Demand Printing of 15675)
    Alberto Torchinsky
    Manufacturer: Westview Press
    ProductGroup: Book
    Binding: Paperback

    GeneralGeneral | Science | Subjects | Books
    CalculusCalculus | Pure Mathematics | Mathematics | Science | Subjects | Books
    GeneralGeneral | Mathematics | Science | Subjects | Books
    AppliedApplied | Mathematics | Science | Subjects | Books | Biomathematics | Computer Mathematics | Differential Equations | Engineering | Game Theory | General | Graph Theory | Linear Programming | Probability & Statistics | Vector Analysis
    ASIN: 0201483270
    K-Theory (On Demand Printing of 09394) (Advanced Book Classics)
    Average customer rating: 5 out of 5 stars
    • Solid introduction; but..
    		K-Theory (On Demand Printing of 09394) (Advanced Book Classics)
    Michael Francis Atiyah , and Atiyah
    Manufacturer: Westview Press
    ProductGroup: Book
    Binding: Paperback

    GeneralGeneral | Science | Subjects | Books
    LinearLinear | Algebra | Pure Mathematics | Mathematics | Science | Subjects | Books
    GeneralGeneral | Mathematics | Science | Subjects | Books
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    Similar Items:
    1. The Topology of Fibre Bundles. (PMS-14)
    2. Introduction to Algebraic K-Theory. (AM-72) (Annals of Mathematics Studies)
    3. Characteristic Classes. (AM-76)
    4. Morse Theory (Annals of Mathematic Studies AM-51)
    5. Differential Forms in Algebraic Topology (Graduate Texts in Mathematics)

    ASIN: 0201407922

    Book Description

    These notes are based on the course of lectures I gave at Harvard in the fall of 1964. They constitute a self-contained account of vector bundles and K-theory assuming only the rudiments of point-set topology and linear algebra. One of the features of the treatment is that no use is made of ordinary homology or cohomology theory. In fact, rational cohomology is defined in terms of K-theory.

    Customer Reviews:

    5 out of 5 stars Solid introduction; but.. .......2007-03-11

    You'd think, at these notorious prices, that the publisher would have made a solid effort to cast these notes in a more engaging and readable form (i.e. to have them beautifully typeset, and do them some justice long after they were first published), as this still is the authoritative reference on the subject.

    Shame, really.
    On-Demand and Digital Printing Primer
    Average customer rating: Not rated
      		On-Demand and Digital Printing Primer
      Howard M. Fenton
      Manufacturer: Graphic Arts Technical Fndtn
      ProductGroup: Book
      Binding: Paperback

      Imaging SystemsImaging Systems | Computer Technology | Engineering | Professional & Technical | Subjects | Books
      GeneralGeneral | Science | Subjects | Books
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      1. Exploring Digital Workflow (Design Exploration Series)
      2. Production For Graphic Designers 4th edition

      ASIN: 0883624966
      The Very Last Designer's Guide to Digital, On-Demand, and Variable-Data Color Printing
      Average customer rating: Not rated
        		The Very Last Designer's Guide to Digital, On-Demand, and Variable-Data Color Printing
        Frank J. Romano , and David Clark
        Manufacturer: Graphic Arts Technical Fndtn
        ProductGroup: Book
        Binding: Paperback

        Graphic DesignGraphic Design | Design & Decorative Arts | Arts & Photography | Subjects | Books | Airbrush | Animation | Books | Calligraphy | Clip Art | Commercial | Graphic Arts | Lithography | Pop Culture | Printmaking | Silk Screen & Batik | Typography
        GeneralGeneral | Arts & Photography | Subjects | Books
        Digital DesignDigital Design | System Architecture | Hardware | Computers & Internet | Subjects | Books
        PrintingPrinting | Graphic Design | Computers & Internet | Subjects | Books
        GeneralGeneral | Graphic Design | Computers & Internet | Subjects | Books
        ASIN: 0883623013

        Book Description

        A guide to help graphic designers understand and apply digital and variable-data printing concepts.
        On-Demand Printing : The Revolution in Digital and Customized Printing
        Average customer rating: Not rated
          		On-Demand Printing : The Revolution in Digital and Customized Printing
          Howard M. Fenton , and Frank J. Romano
          Manufacturer: Graphic Arts Center Publishing Company
          ProductGroup: Book
          Binding: Hardcover

          TypographyTypography | Graphic Design | Design & Decorative Arts | Arts & Photography | Subjects | Books
          PrintingPrinting | Graphic Design | Computers & Internet | Subjects | Books
          GeneralGeneral | Desktop Publishing | Graphic Design | Computers & Internet | Subjects | Books
          GeneralGeneral | Industries & Professions | Business & Investing | Subjects | Books
          ASIN: 0883621940

          Book Description

          The most comprehensive and up-to-date book on on-demand printing! It will help you understand the rapid changes that are taking place and provide a base of knowledge for decision making.
          A Quick Guide to Book-On-Demand Printing
          Average customer rating: Not rated
            		A Quick Guide to Book-On-Demand Printing
            Roger MacBride Allen
            Manufacturer: Foxacre Press
            ProductGroup: Book
            Binding: Paperback

            GeneralGeneral | Publishing & Books | Reference | Subjects | Books
            GeneralGeneral | Reference | Subjects | Books
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            1. Print-on-Demand Book Publishing: A New Approach To Printing And Marketing Books For Publishers And Self-Publishing Authors

            ASIN: 0970971184

            Book Description

            The New And Revised Guide to Printing and Binding Your Own Paperback Books! Whether you're looking to print one copy or one hundred, whether you want to do it all yourself at home, or just want to learn how to use outside printing services, A Quick Guide To Book-On-Demand Print will show you how. Includes instructions for hand-binding, detailed descriptions of many binding systems and machines, and reports on many materials and techniques. Fully indexed.
            Gauge Fields (On Demand Printing of 52472) (Frontiers in Physics)
            Average customer rating: Not rated
              		Gauge Fields (On Demand Printing of 52472) (Frontiers in Physics)
              L. D. Fadeev
              Manufacturer: Westview Press
              ProductGroup: Book
              Binding: Paperback

              GeneralGeneral | Science | Subjects | Books
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              ASIN: 0201406349

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              2. Book Commissioning and Acquisition (Blueprint S.)
              3. Newshound
              4. My European Heritage: Life Among Great Men of Letters
              5. George Palmer Putnam: Representative American Publisher (Pennsylvania State Series in the History of the Book)
              6. The Canadian Writer's Market
              7. The #1 New York Times Bestseller: Intriguing Facts About the 484 Books That Have Been #1 New York Times Bestsellers Since the First List in 1942.
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